Back in August, Facebook announced a beta for a new ad unit to help drive mobile app installs on iOS and Android. That product was made available to all developers recently and the early user reports are very positive. Is this early success likely to translate into a long term win-win for both Facebook and the mobile developer community?
Microsoft is set to unveil its next generation mobile operating system, Windows Phone 8, on October 29th in San Francisco. There’s a slight problem though.
Microsoft is providing key partners with a beta of their SDK so they can have apps in the Windows Phone Store on launch day, but it’s unclear how one becomes a key partner. If you run a service used by millions of people, services such as Facebook or Netflix, then chances are Microsoft called you. But if you’re an indie developer, it looks like Microsoft is going to make you wait.