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Flurry’s AppSpot reports average eCPM of $5.80 across interstitial, video and banner ad formats

From TechCrunch:

App measurement and ad company Flurry has revealed significant traction for its iOS and Android app advertising and targeting platform, AppSpot. The platform was made publicly available in October 2012 and has attracted more than 1,000 app publishers to sign up in just over three weeks, according to the company. Flurry described revenue performance of the first 500 applications already live as “very strong”, with an average eCPM of $5.80 across interstitial, video and banner ad formats.

By Stijn Schuermans

As a Senior Business Analyst, Stijn focuses on understanding how technology becomes value-creating innovation, how business models affect market dynamics, and the consequences of this for corporate strategy. He is the lead Internet of Things researcher in the VisionMobile team. He has been writing about IoT since 2012.

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