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[Infographic] How to design a growth strategy for your app.

Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app, and analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.

app growth strategy

Developers are makers. They solve pains, entertain, enlighten, and enhance productivity. Building an app can be an exhilarating experience and the joys of shipping can linger for… about ten seconds. Then comes the question: “I’ve built an app, now what?” Where do you start with your app growth strategy?

Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app. Analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.

Check out our infographic based on our series of articles on User Acquisition , User Retention and Growth Analytics.

Built_an_app_Infographic (3)

Want more insights on app growth strategy?

Check out our State of the Developer Nation Reports, and make sure you understand Analytics for Growth.

By Mark Boyd

Mark Boyd is a writer and API industry analyst, who writes regularly for ProgrammableWeb, and The New Stack. He has chaired several API conferences, and published a number of ebooks on the API lifecycle, best practices for API adoption, and API uptake in industry verticals.
As founder of the API-focused startup, Platformable, he regularly conducts industry research, supports API providers grow into platform businesses, and manages data-driven projects that draw on open data and proprietary sources.
With a public health and urban planning background, Mark is especially interested in how APIs can help local governments transform into a city-as-a-platform model.

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