Developers are makers. They solve pains, entertain, enlighten, and enhance productivity. Building an app can be an exhilarating experience and the joys of shipping can linger for… about ten seconds. Then comes the question: “I’ve built an app, now what?” Where do you start with your app growth strategy?
Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app. Analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.