Tag: Reach

With well over one million total apps available on Apple and Google app stores combined, plus hundreds of thousands on the other platforms, the competition to get on consumers’ handsets is fierce. As hundreds of apps are added each and every day, app discovery remains a largely unsolved challenge which is only getting worse. With a rapidly changing landscape of app store ranking algorithms, mobile advertising products, cross-promotion networks and specialist marketing services it’s very difficult to decide how to begin app promotion which is cost-effectively. The one very clear piece of advice we can give is what you shouldn’t do – nothing.