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Business

How many IDEs does it take to create a programmer?

Integrated Development Environments have evolved to solve every problem a developer can have, but in recent years we’ve seen a scaling back of capabilities as developers embrace more-basic options. At VisionMobile our latest developer survey is (amongst other things) trying to find out why, though we do have some ideas on the subject.

Integrated Development Environments

When I first programmed a computer I was lambasted, and very nearly ejected from the school computer club, for not having written my program out on paper before arrival. Computer time was too precious to spend composing lines of code. Minutes at the keyboard should be spent entering pre-written programs; not making them up as one went along.

Needless to say that was a very long time ago. These days program composition is done using a screen (or several) with working code being thrown together in what looks suspiciously like a process of trial-and-error. The modern Integrated Development Environments won’t let a compiler crash for want of a missing semicolon, or the use of the Queen’s English (“colour”? Really? ).

A modern IDE will spot variables using the wrong case, and APIs which haven’t been imported, reducing the development time and making life easier for the developer – but, if modern IDEs are so great, why do so many developers choose not to use them?

Vi, Emacs, Notepad++, and Sublime, all make regular appearances in developer toolkits, despite the existence of fully-featured alternatives. You might be a savant mnemonic who’s only outlets are Street Fighter II and programming in Vi, but for most humans a menu structure and “compile” button are essentials.

Microsoft’s Visual Studio is still the standard by which others are measured, though at $499 it’s not the cheapest option which may put some people off. Eclipse provides almost as much utility for a lot less money (none at all), and Visual Studio Code (Microsoft’s free code editor) is now at version 1, and also free. A licence for Sublime Text, on the other hand, will cost you $70 – so the choice is not really about money.

We know that developers increasingly work across platforms, languages, and sectors, and this may provide an answer. Visual Studio can do it all, creating applications for mobile devices, embedded technology, and cloudy servers, but so can Notepad++, and with less effort, and better support.

Take the support site for the Adafruit Trinket (a $7 prototyping board), which provides a step-by-step guide to creating applications using the Arduino IDE, so when I want to program a Trinket then that’s what I use. I’m sure that I could use Visual Studio, and it would be pretty and probably reduce my development time, but it would take effort to get it configured and I don’t spend enough time programming the Trinket to make it worthwhile.

Similarly – if I’m knocking out some Python I’ll boot up IDLE, and when I need a bit of HTML I’ll use Notepad++. These are not the best tools available, but they are the default tools and will work with every library, plugin, and extension available. If I programmed Python every day then I’d find a better tool (or perhaps a better job), but I’m too lazy to muck about getting a proper IDE configured and will make do with what’s available.

Thanks to a dot.com development career I’ve no time for debuggers or unit testing (testing is what users are for) which makes these bare-bones tools ideal for me, but what we at VisionMobile would like to know is why you choose one IDE over another, and how many you’re using on a daily basis.

Which Integrated Development Environments are you using?

When you complete our 11th Developer Economics survey you won’t just be asked which IDE you like to use, but also what you use it for, and why you like to use it. We’ll break down the data, and share information on who is using what, and why.

We’re not just collecting data on how developers create software. We’re collecting data on how developers would like to create software, and what stands in their way. If you have 12 minutes to spare then do join us in finding out.

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Community Platforms

Angelo Kastroulis – Mobile Development Runs Deep

blog_interview

Developer Profile:
Angelo Kastroulis

Angelo Photo (1)

At VisionMobile, we believe in the people behind the numbers. While it’s important to understand numbers, trends and segments, it’s equally important to understand the people who buy our products and services. This developer profile is one in a series designed to help us get to know some of the people behind the statistics.

Job title and company:
Founder, Independent Consultant at Carrera Group

Country/Area:
Florida, United States

Development Focus:
Enterprise software expert for hire. “I like doing independent work,” he explains, “there’s no enterprise baggage.. You’re there to do a job, to solve a difficult problem, to help clients through something.” There’s where he likes to focus: on fixing problems and doing so outside of a company’s culture. He continues, “I know we’re not going to rewrite this whole thing: I’m here to do one specific thing and provide some development help or architectural advice to help get you out of a jam. For six months, I can help with this antiquated technology.”

He works across multiple technologies, but focuses on the healthcare industry.

Languages used:
Kastroulis counsels against getting too caught up in language or platform fanaticism. He recommends using the best tool for a given job. That said, his go-to technologies include JavaScript (Node.js), Microsoft .Net, C, Python, and a “tiny bit” of Java.

Favorite project built recently:
Kastroulis reports how he enjoys working on new projects with new challenges. His favorite project was building a high performance column-store database kernel. Another recent project was an electronic prescribing and ER discharge application for both the web and iOS devices.

Favorite tools:
As do many developers, Kastroulis prefers to use the appropriate toolset for the project – and to choose toolsets he’s most familiar with. Enterprise developers may not have that flexibility, but independent developers often do. His favorite toolset is Visual Studio Code, which works across platforms. He also uses node.js and a lot of JetBrains tools (especially for C and Python). On a Mac he uses Sublime Text and command-line tools. Of course, for source code management he uses GitHub and Git on the command line. “I’ve worked with Amazon Web Services (AWS) and Heroku, but Azure is my cloud host of choice,” he adds. “Azure is easier to work with and it’s HIPAA compliant.”

Best developer-related advice you would give to another developer
While it’s hard to predict the future, Kastroulis advises developers to “get an idea of where the world is headed and try to get there first.” He concedes that you may not always be right, “but follow your gut.” Take advantage of industry knowledge, and take advantage of the expertise you gain focusing in your industry (healthcare, financial, and so on).

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Business

Every year software developers get less experienced

That might sound odd, but it’s one of many conclusions drawn from our biannual study, and presented on developer experience in our (free) State of the Developer Nation report.

The report draws on data from the world’s-biggest survey of those working in software. During the latest wave we reached more than 21,000 developers, and found that they have less experience than they did a year ago.

Developer Experience across all areas

Not individually of course. There’s no memory loss involved here. What happens is that the developer community is growing, and new programmers inevitably bring down the average level of experience. This has serious implications for the future of the industry.

If we take mobile developers, who are typical, we can see that right now 40% of them have been developing software for more than six years, but a year ago that proportion was 43%. At the other end of the spectrum we have 17% of developers with less than a year under their belt, up from 14% this time last year.

Building Developer Experience

That pattern is repeated across all sectors, even IoT (which is so nascent it often bucks the trends). While a good proportion of developers have built up their skills over time, we are going to have to adjust to a world where more software is being created by developers with less hands-on experience, and understand the implications of that trend.

One of those implication is a shift in the popularity of certain programming languages over their more-traditional brethren. This time we’re focusing in on the last six months, but if we again look at mobile developers we can see them embracing scripting languages, at the cost of Java and the various forms of C. Objective C takes the biggest hit, assaulted by Apple’s new wonderkid Swift on one side, and the (JavaScript powered) cross-platform toolkits on the other. Objective C is dropping fast, while C/C++ has a gentle decline and C# is just about holding its mindshare (thanks to Xamarin, which compiles C# to Android and is now a Microsoft property).

On the cloud the trend is less pronounced, but still evident. Java is growing, but so are all the other languages. PHP… C#… Python… in fact all the top languages have gained mindshare as cloud developers become increasingly polyglot while giving up on some of the niche dialects.

Developer Experience: the rise of high level languages

One area on the rise, across all the sectors, is the use of visual tools for software development. These drag-‘n-drop environments are often looked down upon by “proper” programmers, who respect the digital hierarchy (where Assembler is king, dialects of C make up the court, Java is left outside the room, and scripting languages aren’t permitted into the palace). These visual tools are still only used by a minority (25% of mobile developers, 19% of cloud) and fewer still rely on them as a primary tool (5% across mobile and cloud) but that proportion is growing steadily, and relentlessly.

The fact is that there aren’t enough low-level programmers to go around, and most applications don’t need them. Visual tools, and scripting languages, are good enough for the vast majority of applications in any sector. That applies across consumer and enterprise markets, as users of all kinds start creating apps with a few clicks. However, there is a question about how long can we consider those users to be software developers, and the tools they use to be designed for software development.

“If This Then That” (IFTTT.com) is a marvellous tool, enabling anyone to create “recipes” where an event (“this”) triggers an action (“that”). An incoming email can trigger the (Philips Hue) lights to flash red three times, making the owner feel like Batman while simultaneously aggravating his whole family.

IFTTT users can chain recipes together, creating actions that seed multiple events, loop back on themselves, and even branch based on inputs. At some point we have to accept that the IFTTT user has become a software developer, or that IFTTT shows us what the future of software development might look like.

Not all applications will be written that way of course. Lower-level languages will still be needed to plumb the functionality together, but there will come a time when the vast majority of applications will be created by developers with no software development experience at all.

Developer Experience trends

That day is a long way off, but with every year it gets a little closer and our data shows that process is in action. You can see more by downloading our State of the Developer Nation report, or talking to us about custom reports looking at the developer community, while there still is one.

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Business Community

Cloud & Desktop Developer Landscape

How is cloud and desktop developers landscape evolving? We’ve prepared an infographic with some key insights that can help you better understand the cloud and desktop development, based on our recent report focusing on the topic. Here are some of the key insights:

  • 49% of developers are working professionally across both cloud and desktop
  • 41% of desktop developers are creating applications which never leave the browser
  • 54% of cloud developers who use advertising are making less than $500/month

Check out the Cloud and Desktop Developers infographic for more insights:

cloud&desktop_infographic

Want more insights?

Find out how you can access the full report.

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Platforms

The Rise of the Chat Bots?

Developers struggling to get noticed on the app stores, or hoping to capitalise on the growth of enterprise messaging, are looking to a new way to reach their users – via a chat interface. The logic of reaching users where they spend the most time seems sound, and that is clearly in messaging apps. Does the typical consumer or business user really want to be taken back to the days of the command line interface though? Is this the next big market, or will it just be a trendy niche? [tweetable]Natural Language Processing (NLP) technology seems to be the key to mass market adoption[/tweetable]. Can that interface scale across thousands or millions of apps, or will it be dominated by a few key players and use cases?

the_rise_of_the_chat_bots

An old idea

[tweetable]Chat bots – apps that communicate via a textual, conversational interface are nothing new[/tweetable]. A convincing conversational computer program has been a goal of artificial intelligence research since Alan Turing proposed his famous test in 1950. As long as there have been chat-rooms, including the bulletin board systems that dominated the Internet before the invention and adoption of the web, there have been chat bots. Even commercial scale and conversational access to internet services are far from recent developments. The SmarterChild bot on AOL Instant Messenger and MSN Messenger (now Windows Live Messenger) had 10 million active users and processed 1 billion messages per day. It provided access to news, weather, sports, a personal assistant, calculator etc.

New scale & changing habits

Why the renewed excitement in chat bots? Two reasons – mobile messaging scale and enterprise messaging growth. Third party mobile messaging apps are rapidly heading towards 2 billion active users globally. These apps are typically the most used on any mobile device. Following the model of Asian messaging apps WeChat and LINE, the owners of other messaging apps want to turn them into platforms. At the same time, Slack is attempting to create a platform out of their enterprise messaging product. [tweetable]The impressive growth of Slack in the enterprise, where people are actually happy to pay for software[/tweetable], means a lot of entrepreneurs would like to ride their coattails to success. There are two separate markets here, with a common interface and some common technology.

Better technology for smarter chat bots

It’s the improvement in that common technology, particularly for NLP, that leads many people to think it might be different this time. Conversational interfaces might finally be able to deliver a great experience. However, there are some tradeoffs here for developers. One appealing aspect of a textual interface is that it can be much less effort to develop than a mobile app UI. Unfortunately NLP research has been disproportionately focused on English so far – the technology isn’t as good in other languages, so these interfaces automatically have a more limited audience. The more sophisticated the NLP, the more work involved in developing the interface. Using a 3rd party NLP service can significantly reduce this effort but also removes a key source of differentiation if your product is only a chat bot. Without NLP a bot is either focused on a very specific task or only for power users – mass market consumers aren’t going to want to memorise a lot of specific command syntax. At the other end of the NLP sophistication spectrum, is it going to be viable trying to compete with the likes of Google and Facebook as the best way to access mass market services?

Will Facebook own the consumer market?

Telegram’s bot platform might seem interesting as it reduces the need for NLP (and typing) with dynamic custom keyboards but their reach is a tiny fraction of the likes of Facebook Messenger or WhatsApp. Unfortunately [tweetable]Facebook doesn’t have a good record as a developer platform provider[/tweetable], which they managed to prove again recently, if such a reminder were needed, by announcing they’re shutting down Parse after promising developers their backends were in safe hands. Indeed chat bots on the big consumer messaging platforms may have some success at first but it’s likely to be the platform owners that take the lion’s share of the revenue in the end. These platforms will probably be great for businesses to reduce marketing and customer support costs with chat bots and they’ll be paying Facebook (and possibly others) for the privilege of talking to their customers in this way. There are probably also good opportunities for smaller developers to help companies build these bots.

An opportunity to differentiate enterprise services

The enterprise opportunity is different. As a growing number of companies reduce their email usage and build workflows around chat in apps like Slack and HipChat, the most natural way to access some premium services will be through chat (at least for some use cases). For example, when discussing past sales, or future sales projections, it would be much more natural to ask an accounting, or forecasting SaaS tool to give you a chart for the relevant period than to switch away to another application to look that up. However, as with most of the obvious examples you could imagine, it’s unlikely that these services would operate entirely through a chat interface. It doesn’t make much sense to enter all of your accounting data via chat or build your sales forecasting model that way. As such, chat bots become just one of many interfaces to a cloud service. There are opportunities for new services to get discovered, or existing services to gain market share, by being early to support chat interfaces but 100% chat-based is unlikely to be a giant new market.

Evolution not revolution

In most cases, consumer or enterprise, conversational interfaces are just another channel. Much like mobile apps are just another channel for many services. They can be a channel that increases convenience or reduces friction for some key use cases. This also follows mobile but their increased convenience and usability lead to a massive increase in total use. The change messaging platforms will bring is nowhere near the same scale as the shift to mobile. The things that were really interesting on mobile were the ones that couldn’t be done, or were too inconvenient to bother with on desktop platforms. What new possibilities do conversational interfaces bring on mobile platforms? What mass market use cases haven’t already been tried (and widely under-used) by Apple with Siri? The most interesting areas are probably those that involve some element of discovery – when you don’t know which app to go to – or embrace the asynchronous nature of messaging. That said, how do you discover a new chat bot to help if you don’t know what you’re looking for? What business models would work for a purely conversational interface? The chat bots may be on the rise, but it’s likely this is more of an evolutionary step than a revolutionary one.

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Languages Platforms

The Significance of AlphaGo: Has a golden age for artificial intelligence just dawned?

In recent years artificial intelligence (AI) has returned to the forefront of technological debate. That debate has moved on from when, and even whether, computers will ever display intelligent behaviour to how smart they will get, how quickly, and what the implications are for society. Although there are multiple approaches to creating AIs, the ones that involve machine learning from large datasets are generally outperforming all others. The results from such systems are often so impressive that large companies are rushing to hire data scientists, collect more data, and apply the latest machine learning techniques to inform their management decision making. Google’s DeepMind team recently demonstrated that without any human in the loop they can build a system that makes complex strategic decisions better than a human expert. Their approach suggests a way forward for building such systems in many diverse fields.

Machine_learning&artificial_intelligence

The game computers couldn’t beat

The announcement from the DeepMind team that their AlphaGo program had defeated the European champion at the game of Go was a highly significant landmark in AI. Not only did they accomplish a long-standing ‘grand challenge’ in AI and surpass rival Facebook’s efforts by an enormous distance, but the way the system works is in many ways very human-like. At first glance it’s easy to dismiss game-playing AI systems as not immediately applicable to real-world problems. The ‘world’ the AI operates in is incredibly simple compared to our physical world – in the case of Go, a 19×19 board where a black or white stone can be placed on each intersection. However, [tweetable]advances in AI from the pursuit of better Go playing programs are already being used[/tweetable] in real-world applications elsewhere. Also, the ‘deep convolutional neural networks’ that AlphaGo uses to ‘perceive’ the board are similar to those currently being employed to push forward the state-of-the-art in image and speech recognition, as well as natural language processing.

It’s different this time

Back in 1997, IBM’s Deep Blue beat the world Chess champion, Garry Kasparov. How is this different? First, Go is significantly more complex than Chess. There are nearly an order of magnitude more moves possible from every position and each move can have a bigger impact on the strength of a player’s position. Second, Deep Blue used a supercomputer and some hand-crafted heuristics to effectively do a brute force search of all reasonable future move combinations to pick the best move to make next. This was nothing like the way a human would play Chess and also not generalisable to other problems.

In contrast to Deep Blue, AlphaGo combines two deep convolutional neural networks with a Monte Carlo Tree Search algorithm to select moves in a way that’s quite similar to the way a human would play. The first neural network, called the policy network, picks a few promising positions for the next move. A human player doesn’t systematically evaluate all possible moves, rather through experience they develop an intuition for moves that should make their position stronger. They would struggle to explain why they selected a specific move over others in many cases. This suggests they’ve developed a model for how to play that exists below their conscious awareness. AlphaGo’s policy network is trained to predict the moves that expert players would make using a dataset of 30 million different positions from real games. The second neural network, called the value network, estimates how strong any given position is. It was trained, simplifying slightly, using the results of the policy network alone playing against itself from 30 million distinct positions. The Monte Carlo Tree Search is then used to look ahead from each move selected by the policy network at the opponent’s likely responses and AlphaGo’s subsequent moves. However, rather than search all the way to the end of the game, the value network is used to evaluate the end position after a sequence of moves. This is also similar to human play, looking a handful of moves ahead to assess the probability of gaining an advantage with each possible move. The lookahead searches are shallow (constrained by the processing power and time allowed for a move) and yet the results are better than existing leading systems that look much further ahead but with much less sophisticated move candidate selection and position evaluation capabilities.

Widely applicable artificial intelligence

This might all still sound a long way from a truly human style of thinking but if we abstract and generalise it slightly then it becomes more familiar. For any goal-oriented behaviour in a complex or changing environment we can assess our current situation versus our goal and generate some options for moving towards the goal. We can then simulate or predict the results of taking those actions and evaluate the new situations we could get into. We choose the option that moves us closest to our goal, or has the highest probability of moving us closer to that goal. This is just a description of iterative planning.

AlphaGo has shown that we can train a machine-learning system to emulate the options a human would select in a relatively-complex environment. If we simulate the immediate results of those selections we then just need to evaluate where we get to with each option. Again: machine learning comes to the rescue. If we can acquire or generate enough data we can train another machine learning system to perform the evaluation. None of this is really a new idea but now it has been demonstrated to be good enough to beat a professional at Go, it’s a fair bet it can be made to work for a huge range of other problems too. This is possibly why it’s such a landmark for AI research. It’s a challenge that until very recently was thought to require a completely new breakthrough in AI and probably another decade of research (and Moore’s Law) to get us there. It turns out the techniques we’ve already invented, when suitably combined, can achieve very intelligent behaviour.

Dawn of a golden age?

There’s an outside chance Go just happened to be a lot easier than we thought, or just unusually suited to these ‘deep learning’ techniques. However, given the progress that’s being made with deep learning on other longstanding AI problems it seems more probable that [tweetable]we’re about to enter a golden age for AI[/tweetable]. In this context it’s interesting to note that AlphaGo beat the European champion a month before Google opened the source code for their TensorFlow deep learning framework (which prompted Microsoft to follow suit with theirs). These open source moves can be seen as part of a land grab for talent and mindshare. The techniques are the subject of published research and efficient implementations are valuable but nowhere near as much as the data required for training and the talent to utilise it. Then of course, Google, Microsoft, Amazon and a bunch of startups will all offer managed solutions for training and running these kinds of framework on their clouds. As the significance of DeepMind’s accomplishment sinks in, more researchers and developers will rush to jump on the machine learning bandwagon and there will be no shortage of tech giants waiting to welcome them aboard.

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Business Tips

Best Practices for a successful IoT Developer Program

Events and training programs are a main component in many IoT developer programs. But just how effective are they?

This infographic sheds some light into the effectiveness of training and events. Insights are based on our Best Practices for IoT Developer Programs report.

Best Practices for an IoT Developer Program
Infographic
Categories
Business

Developer stories: Mobile Development Runs Deep

At VisionMobile, we believe in the people behind the numbers. While it’s important to understand numbers, trends and segments, it’s equally important to understand the people we’re trying to reach with our research. This developer profile is one in a series designed to help us get to know some of the people behind the statistics.

MobileDevelopmentRunsDeep_Levent_Gurses_interview

Developer Profile:
Levent Gurses

Company, job title and duties:
Movel: CEO, developer entrepreneur. Movel is an enterprise development company, and Levent says, “I code on a daily basis because other people are doing the less interesting stuff.”

Country/Area:
Virginia, US

Development Focus:
Movel focuses on mobile, but that’s too easy of an answer. They work on both native and cross-platform apps (iOS, Android, Windows Mobile, Phonegap, and more.) Levent emphasizes that mobile development doesn’t mean just the front-end app. The back end, he points out, is the biggest part of a mobile project, particularly one with multiple front ends. The back end includes key capabilities such as RESTful, secure APIs and identity and transaction management.

Levent explains that when building enterprise apps, most of a mobile app’s back end applies to a Web app/client’s back end as well. As he builds enterprise solutions, he’s able to build a “21st century back end.” Everything that applies to a mobile app backend applies to a Web app as well, bringing Web apps up to speed for 2016.

levent-gurses

Languages used:
While some developers have a specific language they prefer, Levent and Movel use a mix of languages and clients. AngularJS, however, is a favorite. He’s also fond of Google’s Polymer framework and feels it’ll be a standard in 6-12 months … if Google doesn’t shut it down.

While there’s something to be said for using established frameworks and languages, when a new, promising technology comes along, he takes a pragmatic approach. If a new technology provides sufficient promise, he discusses the potential risks and rewards with the client, along with the backup plan. If the client agrees, they’ll try those less established technologies on a new product.

Favorite devices:
As with some people, Levent is frustrated with the Apple ecosystem, and frustrated by Apple. And like many of us, he says, “I can’t live without my IPhone 6 Plus.” But he uses a variety of devices for testing and exploring. He contrasts iOS devices to Android devices like this: “If I want to use a small computer, I’ll use Android. If I want to use a phone, I’ll use my iPhone.”

He also has an Internet of Things (IoT) shop with about 20 Raspberry PIs running office projects like presentations, dashboards, and temperature sensors. The Raspberry PI is his favorite of this genre for “general, light computing power.” In fact, he says, these eliminate the need for desktops in many applications with the open source Raspbian OS. Arduinos, by comparison, are more limited, but useful for training.

They don’t need any Windows computers, he says, since their MacBooks and Macs run Parallels.

Favorite project built recently:
His favorite recent project stands out to him not because of the technology used but because of the solution. Built for an educational nonprofit, the solution streamlines the application process for college. US high school students use the app to more easily apply to multiple colleges.

Favorite tools:
“Nothing can touch the power of the Chrome developer tools,” even simulating slow connections, network traffic and simulated security issues.

But Movel doesn’t lock its developers into a particular toolset. “That’s what’s beautiful about development nowadays … it’s all open unless it’s Adobe (PDF).” Some prefer no IDE at all, others love heavier IDEs. “Use whatever makes you more efficient.”

They do, however, enforce backend standards like Ansible and Docker.

Best developer-related advice ever heard
“Premature optimization is the root of all evil,” commonly attributed to Donald Knuth. He explains, we need to understand the art of creating the minimum viable product that addresses the business problem.

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Best developer-related advice ever given
“Get involved in local meetups and hackathons.” He continues, “Here’s what happened to a lot of developers with the Internet. Everything became impersonal, even resumes. But it takes away the joy. Get out to talk with like-minded people to discuss tools and techniques. You’ll learn stuff you wouldn’t come across in your usual stream, be that Twitter, GitHub or other social media. Everyone you follow is likely like-minded. This takes away the coincidences – local encounters, conferences, meetups, hackathons – all give you a chance to get out of your comfort zone.”

This advice applies to not just new but to experienced developers. He counsels to not get too comfortable: instead, build a trusted network of real people you meet and spend time with. “We grow based on our environment and who we know. When we increase the caliber of people we know then we can grow in leaps and bounds.”

Categories
Platforms

Facebook Messenger: All your numbers are belong to us

Facebook started 2016 with the bold claim that it intends to eradicate phone numbers and replace web browsing, but the Social Network has a mountain to climb before Facebook Messenger becomes the centre of our online world.

New-Report_Final

That’s the stated intention of the Zuckerberg empire – to replace all our myriad internet communication systems with one interface.

Facebook claims that its Messenger app has been installed 800 million times, but at VisionMobile our latest research shows that those installations are very much concentrated into the lower end of the market.

If Facebook is going to recruit the shops, taxi companies and airlines it needs to make Messenger a one-stop internet shop it will need to get the app installed across the demographics before Microsoft (with Skype) steps in to take the cream.

[tweetable]Facebook has long known that the days of pokes and personal walls are fast disappearing[/tweetable], and has quite a history in struggling to adapt to whatever the future might bring. Facebook Gifts/Credits/Deals/Questions/Beacon haven’t lit up the future, so now the company is betting on messaging, and value-added messaging platforms.

Such platforms are proliferating in business. The bots that proliferate across Slack and Yahoo Messenger have turned those platforms into much more than messaging, but taking that functionality into the consumer sphere is much harder.

The medium is the Messenger

With that in mind, Facebook Messenger was forked from the main Facebook mobile app back in 2011, but messaging remained possible in the main app until 2014. These days, the Facebook app will notify you that a message has been received, but if you want to read that message then you’ll have to download and install Facebook’s new Trojan Horse.

That analogy isn’t perfect: the horse of Troy was disguised while Facebook has made no secret of its plan to migrate key internet functionality into the Messaging client. If Facebook can’t own the interface to your phone (it tried that), then it will own the interface to the internet, which the company believes will be Facebook Messenger.

The inspiration behind this idea isn’t hard to see. In China, where Facebook/Google/Twitter fears to tread, the competitive market created in their absence has driven huge innovation as companies strive to differentiate themselves with new features and functionality. Every month, 600 million Chinese are using Weixen, Tencent’s WeChat client, to book taxis, check into flights, play games, buy cinema tickets, make doctors’ appointments, and even manage bank accounts, all without touching the web browser.

[tweetable]In China, messaging has become the platform of choice for accessing a wide variety of services[/tweetable], and Facebook plans to replicate that model in the rest of the world – with it owning the messaging platform, obviously.

This process has already started with Facebook integrating Uber into its messaging platform. It’s worth noting that Uber isn’t integrated into the Facebook website, or the mobile client, but into the Facebook Messenger app.

vision_mobile_2

And Uber is just the beginning. As David Marcus, Facebook’s vice president of messaging products, makes abundantly clear: “We can help you interact with businesses or services to buy items (and then buy more again), order rides, purchase airline tickets, and talk to customer service in truly frictionless and delightful ways” – and that’s before Facebook becomes your personal assistant, Facebook M.

“Facebook M” starts listening in to all your conversations to suggest ways it can make your life more, as they say in such circles, “delightful.”

The Facebook wall will be supplanted by the Custom Conversation, providing a personalised interface (colour, style, emojis) for every chat thread. The visual equivalent of a ring-back tone, customised for every caller, will enable you to decide how both sides of the conversation see their interface, unless the other side has other ideas.

Walled garden of Zuck

In Facebook’s brave new world, everything is done through Facebook Messenger, and Facebook takes control of the delivery channel, removing that irritating “Open in Web Browser” which takes so much control away from the Social Network.

But that brave new world is predicated on the idea that people will install Facebook Messenger, rather than relying on the website, and email notifications, to stay in touch. Our research, in partnership with Celltick, looked at the top 10 applications installed on different handsets, and shows that while many low-end handsets do have Facebook Messenger installed, the application is almost invisible in handsets costing more than $200.

In high-end phones, Skype consistently rates top – well above the main Facebook application – and Facebook Messenger isn’t even in the top 10. In handsets costing less than $200, Facebook Messenger rates around four or five – a couple of positions below the main Facebook application, and very close to Skype.

What this means is that those who can’t, or won’t, invest more than $200 in a handset are happily installing Facebook Messenger, while those with a bit more disposable income are refusing to commit.

What it makes abundantly clear is the opportunity this presents to Microsoft. If messaging really is the future of mobile interaction, as Facebook seems to think, then Skype is perfectly positioned to grab the most important demographic.

If Microsoft were half as willing as Facebook to launch into value-added messaging, then it could make Skype into the messaging platform of the future, if indeed users really want such a platform at all.

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Article first published on the Register

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Business

The Internet of Things is about to reshape e-commerce

E-commerce as we know it is about to be fundamentally reshaped, as every connected object in the future becomes a potential commerce channel.

10 mobile commerce 03

Internet of Things – from smart home devices to connected cars – will transform e-commerce and allow it to stretch across the breadth of the customer journey – from awareness, to intent, to purchase. Billions of “things” will double as e-commerce points of sale (PoS), unbundling and extending PoS for e-commerce outside the web, app and product silos controlled by e-commerce players. But how will we get there?

infographic IoT in e-commerce

E-commerce is forecast to continue to grow fast, and m-commerce twice as fast for that matter, the latter poised to reach a value of $600 billion by 2018. The Internet of Things (IoT) is at last leaving the hype phase and is becoming a revenue-creating reality. By 2020, there could be as many as five connected objects per every smartphone user. And by then, the IoT market is set to reach a value of $1.7 trillion.

IoT and e-commerce have until now evolved in parallel. They are now embarking on a common journey where every connected object becomes a potential e-commerce real estate. With IoT, washing machines can now not just deliver detergent just in time by knowing when your supplies run out, they can also recommend the right detergent, based on your usage or type of clothes, on demand. Car makers can recommend where you buy your gas, by understanding your drive journey, availability of gas stations, pricing on-demand discounts, and gas station commission – in fact Google’s Waze does this already. Watchmakers can command a commission from health insurers, as they can monitor your heart rate, temperature, fitness habits and determine what risk zone you are in. Moreover, makers of connected devices can now afford a negative BOM (bill of materials) “à la Dell”, by subsidizing the cost of hardware with the revenues from bundled e-commerce services.

E-commerce is already the biggest revenue generator among mobile developers, yet only a small minority have acknowledged it and few have seized it with both hands. Mobile developers using e-commerce (for physical or digital goods) have median monthly revenues of $1,000-$2,000 compared to a measly $200-$350 median monthly revenue for mobile developers across all revenue models.

Yet, only a small share of mobile developers, 9%, have chosen to work with e-commerce, based on our 9th Developer Economics survey wave of May 2015, of more than 13,000 software developers globally.

We expect however that this number will grow as off-the-shelf fulfilment and payment platforms ease the pain of managing inventory, customers and transactions. Scaling up will become easier and therefore e-commerce a less daunting and more appealing option for an increasing number of developers.

Services such as Dash Replenishment Service (DRS) and Pinterest’s buyable buttons are all early, and telling, examples of the commerce things to come. They show how e-commerce is evolving towards letting customers make purchasing choices based on impulse and context instead of having to browse and select among a myriad of items. They also show how a purchasing decision is vastly simplified when discovery and payment friction has been removed.

The e-commerce of things journey has only started but it will have far-reaching consequences for e-commerce, IoT, and overall how goods and services are consumed in the future. For an in-depth analysis of how developers and IoT are shaping e-commerce, download the free VisionMobile report on the Commerce of Things.