Tag: Enterprise

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Community Enterprise Developers

Meet the Enterprise Developers – Interview Series #1:  Investment Sector 

Enterprise Developers - Who are they 1

The term Enterprise Developer has been showing up quite frequently over the past few years in Developer Nation and other programming communities. In our experience, this term can have slightly varied meanings, but it often relates to the Developers working in big teams/organisations, supporting enterprise-grade software development. 

To shape a more accurate definition and learn more about Enterprise Developers’ roles, responsibilities, and challenges, we decided to ask them directly. Hence, starting this new series of blog Interviews at Developer Nation, talking with Enterprise Developers, giving our community more clarity about their work and how it differs from a startup environment.

The first interviewee in this series has requested us to keep their identity anonymous; hence respecting their privacy, we will call them Dev A.

Ayan: Can you briefly describe your job as an Enterprise Software Developer

Dev A: I work as a Software Developer at an investment firm, my work revolves around writing tools and data pipelines that help traders/operations and also data pipelines that run during and pre/post trading.

Dev A has briefly described their work as building tools and data pipelines that help investors trade on the platform. 

A data pipeline is a function that processes raw data from various data sources and then posts it to a data warehouse for further analysis.

Ayan: What are some of the challenges and benefits of working at a large company compared to a startup?

Dev A: Challenges – a lot of existing infra to go through and gain understanding on. Slow review and deployment process, lot of stakeholders.

Benefits – Learn about processes, scalable solutions, how large infra is maintained. You get a hang of good practices.

Processes make it easier for developers to work and support each other in a big team setup. However, these processes can also sometimes  become bottlenecks when new features of patches in the code need to be shipped to the production. As Dev A mentioned, the review and deployment process is slow, and many stakeholders are there whose reviews are needed. On the good side, these processes ensure the quality of the code having it being reviewed by multiple parties. Especially in financial organisations a bug showing an incorrect balance can be a disaster for the product. 

Ayan: If you could change one thing about how your organization operates, what would it be?

Dev A:  n/a

I asked Dev A if there’s anything they would want to change about the way their organization operates. Apparently there isn’t anything that is rare but good to know. 

Ayan: How is AI impacting your day-to-day life? Is there a policy regarding the use of AI tools in your company?

Dev A: Not allowed to enter proprietary information in LLMs. Consider anything entered into ChatGPT is as good as posting it on social media.

AI helps generate quick commands for generic things – e.g bash commands, generate snippets, etc. Stack overflow replacement in a crude way.

From the response, Dev A’s org seems to have a strict policy when it comes to using Large Language Models like ChatGPT with any proprietary information. However, Dev A has been using it to support their development work, like generating Bash commands or code snippets to automate aspects of their job, using it as a Stack Overflow replacement – Very Interesting. 

Ayan: How much of your work depends on specific tools, frameworks, programming languages, or cloud providers?

Dev A : Many libraries are inbuilt and maintained in-house, but many are used from outside as well. e.g redis, github etc.

This one is a classic. To be easily maintainable a big software project is usually organised into libraries, which are easier to maintain and reuse in different projects. As Dev A mentioned, many libraries are built and maintained within the org itself. However, like any other software product, they also depend on other work in open source and outside to support the product development. 

That was all from this interview, but keep an eye out for more. If you know anyone we should invite for this kind of interview session, please feel free to write me at ayan.pahwa@slashdata.co

Ayan

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Tips

Are you an enterprise developer?

We often come across the term “Enterprise Developers” and even more often, we ask ourselves questions about their profile, from basic demographics to purchasing decisions. But who is an Enterprise Developer? According to SlashData, large enterprise developers as those who work for organisations with between 1,000 and 5,000 employees and very large enterprise developers as those who work for organisations with more than 5,000 employees. Non-enterprise developers are those that remain.

How many enterprise developers are out there?

In Q1 2021, SlashData estimated that there are 1.5M enterprise developers working in large organisations, and 2.0M working in very large enterprises. Between Q1 2020 and Q1 2021, there was a 21% year-on-year growth in the large enterprise population, while the very large enterprise population increased by 18%. This is impressive growth, considering that the non-enterprise population showed only 10% growth over the same period. However, for the large and very large enterprise population, the immediate picture is one of stability: in the last six months, it has remained practically unchanged. Considering that the biggest tech companies an important proportion of very large enterprises have benefited from the economic situation caused by the pandemic, it is somewhat of a surprise that the very large enterprise population hasn’t increased. Perhaps there is a backlog of hiring splurges that have yet to show up in the data or these companies are remaining cautious and waiting to see how the pandemic plays out before committing to hiring more employees.

Where in the world are they located?

If we break down the enterprise populations by region, we find that 22% of software developers in South Asia are very large enterprise developers. These enterprises are likely using their global connections to capitalise on price here: the median per-hour cost for Android development in India, a large hub for app development, is $30. In North America, the rate is five times as high. For example, SAP, the largest non-American software company by revenue, has based its largest R&D lab outside Germany, in India. In absolute terms, most developers working at very large enterprises are to be found in North America (27%) and Western Europe (26%). South Asia takes third place, with 17% of all very large enterprise developers working in this region. North America, Western Europe, and East Asia are the stage for large enterprises, with 28%, 24%, and 17% of the large enterprise population respectively.

Which sectors or industries are they working on?

Most developers are involved in web apps: more than 6 out of 10 developers are involved in the sector. However, developers are often involved in more than one sector. In fact, around three-quarters of developers are involved in more than two sectors, while around 15% engage in five or more sectors. Besides web apps, enterprise developers are dominated by their involvement in the backend sector: 56% of very large enterprise developers and 51% of large enterprise developers
work in this sector. This is compared to the 45% of non-enterprise developers who work in the backend sector. Enterprise businesses typically have more sophisticated needs that warrant engaging backend developers. With the myriad of resources at their disposal, enterprises are more easily able to develop large-scale, connected products with complicated backends, IoT devices, for example. Backend developers are required to achieve these goals.

The opposite trend is observed in mobile apps: 40% of non-enterprise
developers work in this field, while just under a third of enterprise developers do. The relatively short scope and scale of mobile app development make small business engagement in this sector achievable. For enterprise companies a mobile app, or a web app, is only one small part of a giant machine of software; but for smaller
organisations, the mobile or web app might be the entire product. Web apps, backend services, and desktop apps the top three sectors enterprise developers are involved should be explored in greater detail.

Attitudes and engagement

Open source has become a ubiquitous part of developer culture, embodying the widely venerated values of sharing code, knowledge, and best practices among peer developers. These days, many open source projects are vendor or corporate owned and maintained. Developer attitudes towards contributing to these open source projects differ, but across the non-enterprise/large enterprise/very large
enterprise divide these differences are subtle. Large enterprise developers are slightly more likely to contribute to corporate-owned, open source to improve their positions in the software food chain: 17% are motivated by their desire to get noticed by the company.
Meanwhile, very large enterprises are slightly more likely to
have developers buy into the company ethos: 20% of developers working at these organisations wish to contribute to something that has the company’s backing to succeed.

Non-enterprise developers tend to favour reasons relating to improving their skill set: 47% wish to learn to code better. Compare this to large enterprise developers, of whom 42% are motivated by learning to code better. Around one-fifth of all developers are united by the desire to build community support; while just under a third of all developers advocate for a more open software society, contributing to corporate-owned, open-source projects because it’s “something bigger than me”. However, moving from attitudes to economic engagement, the differences between large, very large, and non-enterprise developers tend to be more pronounced regarding practical engagement within an organisation.

“Those who control the money”

There are many tiers of enterprise developers: these range from those high up in a business hierarchy that makes or influences purchasing decisions, down to developers who are not involved at all in these selections. The breakdown of developers according to economic decision-making power within an organisation differs across the non-enterprise/large enterprise/very large enterprise divide.

Just over a quarter of large enterprise (27%) and non-enterprise developers (26%) are economic decision makers for their team or company, with the ability to make the final
selection decision for tools, approve expenses on tools and components, and/or approve the overall team budget for tools. Not all of these economic decision-makers can approve budgets or expenses, but whether they are decision-makers for their team or company, they are all empowered to make tool selection decisions.

Comparing these segments to very large enterprises, where only 18% of developers can make purchasing decisions, demonstrates that decision-making power tends to concentrate at the top of the hierarchy in larger organisations. In agreement with this analysis, 31% of developers who work at enterprises are separate from purchasing decisions. In comparison, this drops to 25% and 17% for large and non-enterprise developers, respectively.

So are you an Enterprise Developer?
Did you see yourself fitting in the data above? Then you probably are an Enterprise Developer. If you want to help the ecosystem grow, you can join our community of software creators by clicking this link.

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Business Platforms Tools

State of the Developer Nation: The App Economy Consolidates Before the Next Gold Rush

app economy

Our 7th Developer Economics survey broke all records again, reaching more than 10,000 app developers from 137 different countries. The full report with the survey findings has just been published and is available for free download!

The view of the app economy that they collectively provide is one of consolidation. Developers are focusing their attention on fewer platforms and app revenues are becoming increasingly concentrated amongst the top publishers. Consolidation in the developers tools sector may also be partly responsible for the decline we see in tools usage. This is also reflected by the platforms, with BlackBerry moving their focus away from consumer smartphones and Microsoft killing their recently acquired Asha and Nokia X platforms to double down on Windows Phone. Fortunately there are several indicators that the next gold rush is just getting started.

Platform Wars in the App Economy

On a global level the platform wars are ending with iOS claiming the majority of the high-end device market and Android winning almost everywhere else. This results in [tweetable]Android leading in developer mindshare at 70% with iOS a clear second with 51% of developers targeting the platform[/tweetable]. However, we’ve been tracking this metric since 2010 and there is a new pattern. [tweetable]Windows Phone was the only platform to gain developer mindshare, rising steadily to 28%[/tweetable], despite failing to gain device market share. Although Android and iOS lost developer mindshare, this was not fewer developers prioritising either platform, rather more developers are now choosing sides. The average number of platforms a developer targets has fallen from 2.9 to 2.2 over the last 12 months, with more than 40% only targeting a single platform.

DE2014Q3_Mindshare

BlackBerry 10 is rapidly leaking developer mindshare, down to 11%, having failed to gain traction with consumers. Meanwhile, it’s now becoming increasingly clear that [tweetable]the future of HTML5 lies beyond the browser[/tweetable]. Although HTML5 is used by 42% of developers as a technology for app development, only 15% still target mobile browsers as a distribution platform.

A surprisingly high 47% of iOS developers and 42% of Android developers are using something other than the native language on their platforms. While hybrid apps are the most popular non-native option for building Android and iOS apps, they’re only used by 13% of developers. Hybrid apps are HTML5 apps with a native wrapper, typically created by tools such as Cordova.

DE2014Q3_NativeMyths

App Revenues

The majority of app businesses are not sustainable at current revenue levels. [tweetable]50% of iOS developers and 64% of Android developers are below the “app poverty line” of $500 per app per month[/tweetable]. 24% of developers interested in making money earn nothing at all. A further 23% make less than $100 per app per month. The overall app economy, including all revenue sources not just the app stores, is still growing but the revenues are highly concentrated. At the top end of the revenue scale there are just 1.6% of developers with apps earning more than $500k per month, collectively they earn multiples of the other 98.4% combined.

DE2014Q3_iOS_vs_Android_Revenues

State of the Game Developer Nation

Games dominate app store revenues, yet most games developers struggle. [tweetable]33% of developers make games but 57% of those games make less than $500 per month[/tweetable]. Experience breeds success in the games market. The more games a developer has shipped the more likely they are to be financially successful. However, 70% of games developers have shipped less than 4 titles.

Games is a multi-platform world with the average games developer targeting 3 platforms versus 1.75 platforms for non-games developers. Multi-platform games benefit from cross-platform game development tools with Unity by far the most popular, used by 47% of developers. The next paid tool, Adobe Air, comes a distant second at 15%. Apple and Google’s latest graphics technologies launch a battle for the richest gaming experiences. Third party game development tools like Unity and the Unreal Engine will be key to developers exploiting these capabilities.

DE2014Q3_Game_Dev_Tools

Tools of the App Developer Trade

Third-party tools are a critical part of successful app businesses. There’s a strong correlation between tool use and revenues, the more tools a developer uses, the more money they make. We successfully predicted the rise of the Mega-SDK, where consolidation amongst tools companies allows developers to integrate multiple tool categories from a single vendor. Despite this, tool use is declining, partly due to the rapid influx of new mobile developers. These new developers are typically not aware of the tools that are available and thus reduce the average usage levels. 26% of developers that are interested in making money don’t use any third party tools, up from 14% just 12 months ago.

DE2014Q3_Tool_Popularity

The most popular category of tool is Ad Networks, with 30% of developers using them. However, this is one of the few tool categories that is not associated with higher than average revenues. More experienced and successful developers show a preference for Cloud Computing platforms, such as Amazon Web Services or Microsoft Azure, with 40% of those with 6+ years experience in mobile apps adopting them.

Enterprise Apps – The Next Gold Rush

[tweetable]Enterprise apps are already the safest bet in the app economy and they’re only just getting started[/tweetable]. 67% of mobile app developers primarily target consumers and 11% target professionals directly. The 16% of developers who target enterprises are twice as likely to be earning over $5k per app per month and almost 3 times as likely to earn more than $25k per app per month.

DE2014Q3_Enterprise_vs_Consumer

Penetration of enterprises with mobile devices and solutions is already broad but not yet deep. Currently iOS appears to be winning the battle for enterprise adoption and revenues. Yet many developers are focusing on the wrong platform with 10% more enterprise developers targeting Android than iOS. Although enterprise apps have been a historical strength for them, Microsoft and BlackBerry are seeing very weak adoption for their new platforms amongst enterprise developers due to lack of demand from enterprises.

This battle is in the very early stages. Microsoft is re-focussing on their core competence in productivity software while Apple and Google move rapidly to embrace enterprises. Google’s integration of Samsung’s Knox platform into the Android platform is a major step forward. Meanwhile Apple’s new partnership with IBM gives them a strong proposition in all the major vertical markets. These moves will undoubtedly drive greater adoption of mobile technology in enterprises and create countless opportunities for developers to help re-think the way we work.

For more information, download the full Developer Economics Q3 2014: State of the Developer Nation report and check out the war between the European and the Asian app economy.

 

Categories
Business

Emerging developer opportunities in Enterprise & Productivity apps

Andreas Pappas shares our latest findings, from our Business & Productivity Apps report which takes a look at developer opportunities created by emerging trends in enterprise mobility (such as bring-your-own policies and mobile SaaS) and professional and vertical app markets (e.g. healthcare apps). This market was worth $28 billion in 2013 and is set to grow to $58 billion by 2016.

Enterprize_developers_illustration_HD

[Want to help us with data for our reports? We’ve just launched our latest Developer Economic survey – take the survey and have your say on the latest trends]

[tweetable]Apps are changing the way people communicate, work and play[/tweetable]. App development has grown into a huge industry, that we estimate to be worth $67 billion in 2013. We expect the app economy to more than double in size by 2016.

Most of the publicity and media spotlights currently fall on superstar consumer apps like Angry Birds or Candy Crush Saga and communication apps like WhatsApp. These success stories have certainly highlighted the massive scale and revenue potential of mobile apps, reaching from zero to tens of millions of users in record-breaking time.

At the same time, a growing audience of prosumer and business users depend on Box, Evernote and Trello to help them be more productive in their work. Enterprises are now allowing employees to use the apps they love at work, inside the corporate Intranet. Organisations of all shapes and sizes are integrating mobile apps within their business processes. This mobilisation creates a demand for off-the-shelf or custom mobile apps and services, translating into new and bigger opportunities for mobile app developers.

Most app developers currently target consumer app markets (think games and lifestyle apps) but they could be missing out on opportunities in the enterprise (aka business & productivity) market. Our research indicates that the business & productivity app market, is not only growing at approximately the same rate as the consumer app market but is also less congested, and offers better revenue potential, for more developers. Read the report to find out more.

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Consumer vs. Enterprise & Productivity apps: how do revenues compare

App publishers that target business and productivity markets have a much better chance of generating sustainable revenue than those targeting consumer markets, with just 32% of them below the “app poverty line” ($500 per app per month) compared to just under half of consumer-focused publishers (48%). At the same time, [tweetable]publishers that target businesses or professional users have a much higher chance to generate very high-revenues[/tweetable]: 16% of those targeting the business & productivity market generate revenues exceeding $500,000 per app per month, compared to just 6% among consumer-focused publishers.

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While consumer apps and particularly games (e.g. Angry Birds, Candy Crush Saga) can generate extraordinary revenues, it is quite clear that this is not the case for the vast majority of developers that target consumer markets. Business & Productivity apps allow developers to build a sustainable business around more solid business models with recurring revenues from a loyal customer base.

As bring-your-own policies and enterprise app stores become increasingly popular among businesses, the market and the opportunity for developers is likely is set to expand in the next three years.

Which platform should you prioritise if you build business and productivity apps?

While Android is dominating the consumer market in terms of market share, iOS maintains a healthy lead among professional and business users. Data provided by enterprise cloud content platform Box, indicates that 94% of their tablet users are on iPads, while enterprise mobility management services provider Good Technology indicates that 54% of enterprise smartphone activations came through iPhone devices in Q4 2013. It is clear that Apple has an edge in the business device market and this is also reflected in revenues generated via iDevices: VisionMobile estimates that revenue generated via iOS devices accounts for at least 60% of the total revenue in the business and productivity market.

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For developers that target the business & productivity sector it makes sense to prioritise iOS for development over the other platforms they develop for. However, there are several considerations to take into account such as integration with existing enterprise services, which may call for an HTML approach or the specific market that you target.

Where are the opportunities in the enterprise app market?

There is an inherent unpredictability associated with the future use of apps and it is exactly this unpredictability that empowers developers to create innovative apps that continue to redefine whole markets and industries. Nevertheless, we can still identify a number of areas that currently attract considerable attention among businesses and where we see future value being unleashed in the business & productivity market:

Vertical apps
Specialised industry apps such as healthcare, real estate, finance or automotive. Vertical specialisation provides a great opportunity for differentiation and for building strong brands as the app economy diffuses into every single industry. Existing industry stakeholders can leverage apps as a differentiation strategy against “un-apped” competitors, integrating apps and exposing APIs across their product offerings. For independent developers, specialisation is a means to capture a niche and survive the discoverability labyrinth.

Productivity/BYO
Apps that cross the boundaries between private-use and work-use, such as storage, lists, calendars, office-type apps are key drivers behind the consumerisation of enterprise IT. Once into an organisation or an enterprise app store, such apps can spread rapidly within organisations.

Mobile SaaS
Software-as-a-Service, delivering CRM, HR, ERP, BI services to small businesses and large enterprises is a booming sector. Mobile apps extend these capabilities much further by allowing anytime/anyplace access to these core business services.

Custom apps/services
Bespoke mobile solutions delivered outside of app stores will continue to take the lion’s share of revenues within the business and productivity app market. As we discussed, the dominance of this model will erode during the next few years as app store purchases increase among enterprises.

MDM/MAM
Apps and services that tackle security and complexity of the decentralised IT department are already essential for any enterprise that adopts BYO policies. More sophisticated app & device management models, that tackle some of the key issues associated with this trend (e.g. managing private/work services, remote deletion of work content) will continue to be hot areas in the next few years, catering to an increasing number of use cases.

Download our free “Business and Productivity Apps” report to find out more about the developer opportunity in this market and the reason you should be developing business and productivity apps.

Have your say in Developer Economics research
Help us continue bringing you great insights about the app economy and app development. Take part in our 7th Developer Economics survey that is launching today! Help us break our earlier world record of 7,000 app developers that took our 6th survey. Take part, spread the word, win prizes and help us do great research !

Categories
Business

4 Reasons Not to Build Enterprise Apps

In an earlier post we showed how enterprise app developers make 4 times the revenue of those developing consumer apps on average. Targeting enterprises with apps can be very different from building consumer apps and not all developers prioritise revenue, so it’s not for everyone.

chapter1

Do you want the indie developer lifestyle, or to build a company? What sort of contact do you want to have with your customers? Do you like consulting work or do you prefer to build your own products full time? Do you have a strong development platform preference? Depending on your answers to these questions you might find one of the 4 reasons below keeps you focused on consumer apps for the foreseeable future.

1. You like to work alone

The creation of the app stores enabled vast numbers of individual developers to create and monetise their own apps. Amongst the revenue earning developers targeting consumers, almost 43 percent are in one person companies and practically all of those don’t involve anyone else in development. Of the developers building apps for enterprises, only 13.3 percent are in one person companies and those are almost exclusively doing contract work. The one person enterprise development companies earn 24% more revenue than the equivalents building consumer apps but it’s definitely not the independent developer lifestyle they’re living. In general the enterprise developers earn more than those developing for consumers at every team and company size, with the difference increasing with team size up to the 500 employee mark. Above that revenues from app development per person drop significantly, although on both sides a lot of large companies developing primarily for reasons other than earning revenue are included here.

2. Direct sales repels you

As you can see from the charts above, enterprise app developers tend to work in larger companies than those targeting consumers. There’s also a bigger company size to team size ratio. The difference here is likely to be sales, marketing and support teams. In general, larger customers need more direct contact. In the consumer apps space it’s possible, although unlikely to be successful, to launch an app and sell it without ever having contact with anyone that uses it. However, although the costs of direct sales staff may seem high, consumer apps with large revenues and user bases typically pay to acquire a decent fraction of users (e.g. via in-app ads, Facebook app install ads, cross-promotion networks). We don’t have any data to compare the cost of sales for these developers but I wouldn’t bet that the average cost of sales as a fraction of revenue for the successful consumer app developers was significantly lower.

Whilst subscription revenue is by far the best earner for consumer app developers, it is one of the worst revenue models for enterprise developers. In the enterprise market per user/device licensing and other sales outside of app stores is a key revenue component for most successful businesses. This aspect of a business can often be very unattractive to developers.

3. You want complete creative control

On average [tweetable]enterprise app developers earn a much greater fraction of their revenue from contract work[/tweetable] (consulting). The most successful enterprise app businesses earn 25-75% of their revenue in this way (we only have 25% bands). It’s likely that there’s a lot of custom integration work involved in selling to larger enterprises. Even those selling to SMEs often offer customizations.

Developers who consider their apps an art-form and build them primarily to earn a living doing something creative they love will probably want to stay away from areas where a lot of contract work is involved. Those same developers are also not very likely to be inspired to help automate business processes or other similarly mundane but useful enterprise app functions.

4. You love Android development

There are some very major differences in the revenue models and revenues of enterprise app developers depending on their primary platform. The really big revenues are currently being earned by HTML5 developers (> $100k per developer per month). Next highest revenues are for iOS developers (a little over $50k per developer per month) but it seems that [tweetable]a lot of iOS app enterprise development is currently outsourced[/tweetable], since more than 70% of these earn >75% of their revenue from contract work and 40% earn 100% of their revenue in that way.

Compared to these two, the Android developers are the poor cousins. Despite having a much wider range of revenue models, their average revenue per developer is much lower (about $14k per month). Enterprise development still pays very slightly better on Android than building consumer apps but given the other trade-offs discussed above, it might seem like a relatively poor deal.

Running out of excuses?

When we published the last article, showing that enterprise developers make 4 times as much revenue as those targeting consumers, a lot of responses suggested that this difference was all in the large enterprise sales market and required large direct sales teams. While there is definitely some advantage to scale, this is certainly not the case. Not all enterprises are large and there’s a very big market of SMEs looking for mobile software to make their businesses more efficient or convenient. Although the most profitable enterprise app development companies are in the 51-500 employee range and solo developers are only marginally better off targeting enterprises, a 2-5 person company makes more than 4 times as much revenue on average by choosing to build enterprise apps. The 2-5 person enterprise app business is much more likely to be building HTML5 hybrid wrapper apps rather than the native iOS or Android apps of a similar sized consumer focussed business. They are also likely to be spending more of their time (although far from all of it) doing contract work. If neither of those things bothers you then it might still be worth considering the enterprise market for your next app.

Categories
Business

Why are you still building consumer apps? Enterprise pays 4x more!

Consumer apps are the focus for all the excitement and media attention in the industry. Enterprise software is dull and boring, right? Not if you care about making money! Our data shows [tweetable]enterprise developers generate 4 times as much revenue as those targeting consumers[/tweetable]. Besides, what’s so dreary about reinventing the way people work in a mobile and connected world?

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“Wait”, I hear you cry, “what about BYOD and the consumerization of IT? Surely the future is all about selling computing tools directly to professionals?” Well the data from our April-May 2013 Developer Economics survey says that future isn’t here yet. In any case, if you’re going to collaborate with colleagues then you all need to be using the same tools, so most of the time the company still has to choose and buy them.

We asked developers which type of customer they primarily targeted from a selection of Consumers, Professionals, Enterprises, Other and Not Sure. Using this data we can compare the fortunes of developers serving each of those audiences.

It’s entirely natural that a new consumer-focussed computing market for smartphones and tablets spawned a large industry of consumer focussed app development organisations. The market is rapidly maturing now, with smartphone penetration above 50% in all developed markets and tablet adoption not far behind, yet still almost 75% of companies involved in app development are focussed on consumer apps. Traditionally software spending has been much higher in enterprises and although there is a shift towards employees selecting their own technology and tools it is surely not happening as fast as the shift to mobile computing. This leaves a gap in the market for developers focussed on apps for the mobile enterprise to fill.

A little over 12% of the money-making developers in our survey were targeting the enterprise yet they made on average almost 4 times as much revenue (per person involved in development) as those targeting consumers and typically had more than 4 times as many people involved in app development. Developers targeting professional users rather than their companies only made about 50% more revenue per person than consumer focussed developers and had about twice as many people involved in development. So, while this is a promising market, [tweetable]independent app developers are not replacing the enterprise IT department just yet[/tweetable].

At the bottom of the revenue pile it’s no big shock to see that developers who aren’t sure about their target market make by far the least money. How do you build a great product without knowing who it’s for? The small number of respondents who felt their audience didn’t fit one of our categories, selecting “Other”, may possibly be targeting too small a niche since their revenues are not far above half those of developers building consumer apps.

It’s important not to get confused by the similarity of the increased development team size and higher revenue figures – the chart shows revenue per person, so the effect multiplies. That is, the average enterprise focussed app development organisation is making around 16 times as much revenue as the average consumer focussed one in total. That makes the total revenues of the enterprise developers significantly greater than those of the consumer developers, even though there are around 6 times as many of the latter. Averages hide a lot of detail though. You don’t have to build a large company to be extremely profitable in the enterprise mobility market – smaller development teams actually have much higher revenues per developer. More details on that and important differences between consumer and enterprise app developers will be the subject of a future post.

Agree with our figures or disagree? Drop us a comment.

– Mark (@__MarkW__ )